IPC Appoints IDOTYOU As Their Social Agency
21 Jan 2026
IDOTYOU is thrilled to announce that we have officially been appointed as IPC Shopping Centre’s one-stop social and media buy agency! Having worked with IPC as their media agency since July 2024, this next step of taking over their social media marks an exciting expansion of our partnership. We’re ready to bring fresh and creative content to IPC’s social platforms.
“Working with IPC has been a rewarding partnership. Led by Mark, Deputy Centre Manager of IPC, the Lagom marketing team consistently welcomes fresh ideas and strategic input. Having a client that sees the bigger picture and trusts us to lead both creative and media planning inspires us to go the extra mile in supporting their business,” said Dorothy, CEO of IDOTYOU.
“We’ve worked with IDOTYOU since 2018. They always understand what we’re trying to achieve and consistently deliver creative, innovative solutions. They also challenge convention and enable us to try new approaches outside our comfort zone in a way that feels both inspiring and grounded,” said Mark.
“The partnership has brought a vibrant strategy and elevated content quality to IPC’s social media presence. The team is professional yet highly creative in their content development approach, and we’ve seen strong working synergy throughout our collaboration. I am especially excited about the new initiatives we’re exploring together, and I look forward to leveraging the agency’s expertise to further strengthen our brand awareness,” said Vickie, Marketing Manager of IPC.
“We’ve had a great experience working with IDOTYOU in previous projects like FB live & media buying, and now seeing them bring their expertise into content creation for IPC is exciting,” said Adzrin, PR & Digital Marketing Specialist of IPC.
“They’ve demonstrated a strong understanding of IPC’s branding and values, which is crucial for us. I’m especially happy with their innovative idea of animating the Dala Horse as IPC’s ambassador—using AI to create engaging conversations directly with our customers. It’s a creative approach that's fresh, & hopefully together we will continue to elevate IPC's social media presence.” Adzrin continued.
At IPC, the Lagom Life concept—finding balance and enjoying life the just right way—forms the heart of their brand philosophy. Our content strategy is designed around this idea, highlighting moments of everyday joy, effortless style, and thoughtful living. From lifestyle tips to curated experiences and engaging storytelling, every post reflects the simplicity, balance, and happiness that Lagom Life embodies, helping IPC’s followers embrace a more mindful and enjoyable way of living.
We’ve been cooking up content for IPC since October 2025, and the excitement has only just begun. In 2026, something exciting is coming your way real soon, so stay tuned!
Waze
Google Map
