- Best Reels for Brand — Maybelline Teddy Tint
- Best Reels for Performance — McDonald’s Miss App
- Best Reels for Innovation & Generative AI — Maybelline Teddy Tint
At IDOTYOU, our mission is to bring business impact through creative and media innovation.
Stay ahead of the curve
and explore a world of endless opportunities with us.
What We Do
Strategy.
Brand Strategy
Brand Positioning•Competitive Analysis•Consumer Insights•Messaging Framework
Digital Marketing Strategy
Multi-Channel Marketing Plans•Content & Campaign Strategy•KPI Setting & Measurement
Social Media Strategy
Community Building•Influencer &
KOL Strategy•Social Listening & Insights
Digital Media Strategy
Social / Digital Ads (Meta, TikTok, YouTube)•
Search•
Display•
DOOH•XHS•
Content Publishers, etc•
A/B Testing•
Data-driven Daily Media Optimization•
CRM•
Retargeting & Remarketing
Creative.
Creative Concept Development
Big Idea & Campaign Concept
•Visual Storytelling•Key Visual (KV) Creation
•Mood Boards
Social Ads & Content
Meta Reels / TikTok / YouTube Video Ads•Motion Graphics•Copywriting•A/B Testing & Creative Optimisation
Short Mini-Series
Brand Long Form•Storytelling in Episodic Short Mini Drama-Series
AI / VFX / CGI Creative
2D/3D Modeling & Animation•
CGI and Visual Effects (VFX)•
AI Innovation
Documentary
People Stories and Documentaries
Media.
Paid Advertising
Social / Digital Ads (Meta, TikTok, YouTube, Search, Display, DOOH, XHS, etc.)•Influencer & KOL Paid Collaborations•Retargeting & Remarketing
Influencer & KOL Marketing
Influencer & KOL partnerships•Affiliate Marketing•Group Buy
Production.
Video Production
Scriptwriting & Storyboarding
•Creative Direction•Pre and Post Production
Livestream Production
Content Planning & Storyboarding
• Livestream Execution•Influencer / KOL
/ Hosts Engagement
On-Ground Activations
Activation Strategy & Planning
•Event Design & Setup•Event Management
Clientele
Team
Dorothy Fong
Founder & CEO
Think big, start small, build deep.
Lim Shi Ying
Head of Creative
A calm mind brings strength
Jessica Chan
Head of Media Planning, Performance, Research & Insights
Everything happens for a reason; Every problem has a solution.
Sheralyn Tan
Project Manager
Just take one step at a time.
Yee Wei Shan
Manager, Media Planning and Performance
Be in love with your life every minute of it.
Jason Teo
CFO
It always seems impossible until it’s done
Wong Poh Wah
Accountant
People first, ideas second. Impact always.
Yao
Head of Video
Stay focused, stay humble, stay grateful.
Max Chan
Art Director
Life is not a race, but a journey to be savoured each step of the way.
Ariel Lim
Senior Executive, Media Planning
Trust the timing of your life.
Najmi Suhaimi
Senior Executive, Media Performance
Have courage and be kind.
Jenny Lee
Art Director
Keep putting out good. It will come back to you tenfold in unexpected ways.
Melisa Lai
Graphic Designer
Make each day count.
Ash Tan
Senior Motion Grapher
Hard work beats talent, when talent fails to work hard.
Jesse Ching
Senior Graphic Designer
Smile a little more, regret a little less
Alyson Victoria Lee
Project Lead
Escape the ordinary.
Chew Min Qian
Motion Grapher
Do it with passion or not at all
Derrick Ong
Graphic Designer
Failure is success in progress.
Kenny Walakandou
Account Executive & Copywriter
The only way to get better in life is to never stop learning.
Natalie Chai
Special Project Manager
Be willing to teach, but more importantly - to be taught.
Recognitions
- Best of Brand: M&M’S Malaysia – Ceria Bersama
- Best of Innovation: McDonald’s Malaysia – The Best Deal
- Best of Performance: McDonald’s Malaysia – The Best Deal
- Corporate Reputation (Bronze): McDonald’s Malaysia – Kau Sundaeku
- Youth Marketing and Services (Silver): McDonald’s Malaysia – Rugi Tau?!
Contact Us
IDOTYOU Sdn Bhd
First Floor, Unit F2 & F3, Lot 7,
Jalan 51A/243, Seksyen 51A,
46100 Petaling Jaya, Selangor, Malaysia
Jalan 51A/243, Seksyen 51A,
46100 Petaling Jaya, Selangor, Malaysia
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