- Best of Brand: M&M’S Malaysia – Ceria Bersama
- Best of Innovation: McDonald’s Malaysia – The Best Deal
- Best of Performance: McDonald’s Malaysia – The Best Deal
At IDOTYOU, our mission is to bring business impact through creative and media innovation.
Stay ahead of the curve
and explore a world of endless opportunities with us.
What We Do
Strategy.
Brand Strategy
Brand Positioning•Competitive Analysis•Consumer Insights•Messaging Framework
Digital Marketing Strategy
Multi-Channel Marketing Plans•Content & Campaign Strategy•KPI Setting & Measurement
Social Media Strategy
Community Building•Influencer &
KOL Strategy•Social Listening & Insights
Creative.
Creative Concept Development
Big Idea & Campaign Concept
• Visual Storytelling•Key Visual (KV) Creation
• Mood Boards
Advertising Creative
Meta / TikTok / YouTube Ads•Motion
Graphics & 2D / 3D Animation•CGI & Visual Effects (VFX)•Copywriting•A/B Testing &
Creative Optimisation
Social Video Content
Short-Form Social Videos (Reels, TikTok, Shorts)
•Meme & Trend Based Content
• Influencer & KOL Videos
Documentary & Episodic
Mini-Documentaries & People Stories
•Episodic Drama-Series & Shows (Reels, TikTok, Shorts)•Brand & Impact Storytelling
Media.
Digital Media Strategy
Consumer Insights•Media Buying & Planning
•Media Performance & Optimisation•KPI Setting & Measurement•Reports Analysis & Recommendation
Paid Advertising
Social / Digital Ads (Meta, TikTok, YouTube, Search, Display, DOOH, XHS, etc.)•Influencer & KOL Paid Collaborations•Retargeting & Remarketing
Production.
Video Production
Scriptwriting & Storyboarding
•Creative Direction•Pre and Post Production
Livestream Production
Content Planning & Storyboarding
• Livestream Execution•Influencer / KOL
/ Hosts Engagement
On-Ground Activations
Activation Strategy & Planning
•Event Design & Setup•Event Management
Clientele
Team
Dorothy Fong
Founder & CEO
Think big, start small, build deep.
Jasmine Chong
Finance & Admin Manager
Live the moment. Cherish the present.
Lim Shi Ying
Head of Creative
A calm mind brings strength
Jessica Chan
Head of Media Planning, Performance, Research & Insights
Everything happens for a reason; Every problem has a solution.
Sheralyn Tan
Project Manager
Just take one step at a time.
Yao
Head of Video
Stay focused, stay humble, stay grateful.
Yee Wei Shan
Manager, Media Planning and Performance
Be in love with your life every minute of it.
Max Chan
Art Director
Life is not a race, but a journey to be savoured each step of the way.
Ariel Lim
Senior Executive, Media Planning
Trust the timing of your life.
Najmi Suhaimi
Senior Executive, Media Performance
Have courage and be kind.
Jenny Lee
Art Director
Keep putting out good. It will come back to you tenfold in unexpected ways.
Melisa Lai
Graphic Designer
Make each day count.
Ash Tan
Senior Motion Grapher
Hard work beats talent, when talent fails to work hard.
Jesse Ching
Senior Graphic Designer
Smile a little more, regret a little less
Alyson Victoria Lee
Project Lead
Escape the ordinary.
Chew Min Qian
Motion Grapher
Do it with passion or not at all
Derrick Ong
Graphic Designer
Failure is success in progress.
Kenny Walakandou
Account Executive & Copywriter
The only way to get better in life is to never stop learning.
Natalie Chai
Project Manager
Be willing to teach, but more importantly - to be taught.
Lim Hai Hwei
Reporting / Campaign & Contest Management
Not in doing what you like, but in liking what you do is the secret of happiness.
Recognitions
- Corporate Reputation (Bronze): McDonald’s Malaysia – Kau Sundaeku
- Youth Marketing and Services (Silver): McDonald’s Malaysia – Rugi Tau?!
- The Ham Report: Golden Agencies of the Year 2023
Contact Us
IDOTYOU Sdn Bhd
First Floor, Unit F2 & F3, Lot 7,
Jalan 51A/243, Seksyen 51A,
46100 Petaling Jaya, Selangor, Malaysia
Jalan 51A/243, Seksyen 51A,
46100 Petaling Jaya, Selangor, Malaysia
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