2 Campaigns, 3 Awards: IDOTYOU Triumphs at the Meta Reels Impact Awards 2024
26 Dec 2024
The first ever Meta Reels Impact Awards 2024 organised by Meta in partnership with The One Club, celebrates the most outstanding creative campaigns across Southeast Asia that leverage Reels to inspire, engage, and connect audiences across the globe. This programme recognises innovation, performance, and creativity that drive impactful storytelling through social media.
At the Meta Reels Impact Awards 2024 event on 19 November 2024, IDOTYOU achieved remarkable success by bringing home three awards for two of our standout campaigns: McDonald’s The Best Deal and M&M’S Ceria Bersama. These awards are a testament to our dedication to crafting meaningful, innovative, and results-driven content that resonates with audiences.
Our Award-Winning Campaigns
- Best of Brand: M&M’S Malaysia – Ceria Bersama
This campaign captured the essence of togetherness and fun, embodying the M&M’s brand spirit. “Ceria Bersama” brought colourful moments of joy to life, engaging audiences with relatable and heartwarming storytelling. - Best of Innovation: McDonald’s Malaysia – The Best Deal
Recognised for its creative approach, this campaign showcased how innovation can redefine consumer experiences. “The Best Deal” campaign harnessed cutting-edge ideas to spotlight McDonald’s unbeatable value deals, creating an engaging and interactive Reel journey for the audience. - Best of Performance: McDonald’s Malaysia – The Best Deal
In addition to its innovation recognition, “The Best Deal” also stood out in terms of measurable success. This award acknowledges the campaign’s exceptional impact in driving engagement, reach, and results, cementing its position as a high-performing initiative.
Coincidentally, these 2 campaigns happen to be some of IDOTYOU’s favourite projects of the year! To commemorate this, we decided to return the favour by honouring our clients with awards of our own. These tokens of appreciation symbolise our gratitude for their trust and partnership, which made these campaigns a success.
We are committed to excelling in excellence
We are deeply honoured to receive this recognition from the Meta Reels Impact Awards 2024. These awards reflect the hard work, creativity, and collaboration of our team, as well as the trust and vision of our incredible clients, McDonald’s Malaysia and M&M’S Malaysia.
As we celebrate this milestone, we remain committed to raising the bar and crafting even more compelling content in 2025. The journey of innovation and excellence continues, and we look forward to creating campaigns that not only achieve success but also leave a lasting impact.