IDOTYOU ranked #10 on the Ham Report’s “Top Agencies of the Year” for 2023

20 Aug 2024

The Ham Report announced the 13 Gold Standard agencies last year and IDOTYOU made it into the top 10 for the first time. In its second year now, this annual industry benchmark provides a ready reference and guide to the Gold-award winning players for the year, based on six award shows, namely APPIES, Dragons and the industry-sanctioned Digital Association d’Awards, Media Specialists Association Awards (MSA), Effie Malaysia, and the Petronas Kancil Awards.

Not all shows are of the same stature, for various reasons. So last year, the Ham Report team polled the six shows among 30 leading marketers to develop a scoring algorithm based on which shows they consider the most prestigious and reflective of true marketing success. The top ranked shows from their study were Effie and APPIES. Additionally, Gold winners in craft were not counted as the Report focused on campaigns only.

“The Ham Report has a unique ranking system, where only Gold winners are selected from six top award shows in 2023. If the campaign wins multiple Golds, it is counted as only one Gold (unique). Therefore, being a Golden Standard Agency is a rare and prestigious tribute,” said Dorothy Fong, Founder & CEO of IDOTYOU.

IDOTYOU bagged four awards in our very first attempt at the Effie Awards (2 Silver and 1 Gold) and Kancil Awards (1 Bronze) in 2023. Our groundbreaking campaign, Kau Sundaeku – a 9-Episode Mini Drama-Series created for McDonald’s Malaysia’s crew recruitment achieved breakthrough success.

“Effie Malaysia 2023 was our first attempt at this prestigious ranking and we won Gold for McDonald’s ‘Kau Sundaeku’ Recruitment Campaign. This proves that when clients and agencies partner as one team and work with one heart, great things will happen. And all of this wouldn’t have come through without my fantastic team, IDOTYOU, and partners. I am forever thankful and grateful,” Dorothy said.

Staying true to its philosophy, IDOTYOU continues to focus on creating digital assets that don’t just stand out, but more importantly, assets that generate conversions via: Digital, Social, Creative, Media Performance, Video Production, Livestream, and Interactive AR.

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