Our Creative Role in RMHC Malaysia’s 50th Anniversary Event

On 9 – 10 November 2024, Ronald McDonald House Charities (RMHC) commemorated its 50th anniversary globally and 34 years of impactful presence in Malaysia. The event highlighted RMHC’s unwavering commitment to supporting underprivileged children and their families through health, education, and welfare initiatives.

Our team was honoured to contribute to this significant milestone by designing an experiential event, where visitors could engage directly with RMHC’s journey. Our creative installations guided visitors through RMHC’s history and the profound impact of the 4 core programmes, which were showcased in a way that provided visitors a deeper understanding of its mission through interactive displays, storytelling, and activities.

Ronald McDonald House

This booth highlights the comfort and support that the Ronald McDonald House provides to families with hospitalised children. Visitors can experience the contrast between the comfort of a bed in a Ronald McDonald House and the discomfort of a hospital chair, showcasing the importance of having a safe, welcoming place to stay close to their child during difficult times.

Ronald McDonald Sensory Room

This booth introduces visitors to the Ronald McDonald Sensory Room, a space designed to support children with special needs through sensory-rich experiences. It demonstrates how children can engage with various interactive and calming activities that help them with emotional regulation, motor skills, and sensory development in a therapeutic, supportive environment.

Gift of Smile

This booth brings awareness to the “Gift of Smile” programme, which provides corrective surgeries for children born with cleft lips and palates. Visitors are invited to write encouraging notes and stick them on the wall, symbolising the support these children receive as they undergo life-changing surgeries, and reinforcing the community’s role in spreading hope and positivity.

Back-to-School Pack Programme

The “Back to School” booth focuses on RMHC’s initiative to support children from low-income families. It showcases the essential school supplies provided through the programme, ensuring that every child has the necessary tools to succeed academically. This booth emphasises RMHC’s commitment to empowering children through education.

In addition to the on-ground booths, we managed RMHC Malaysia’s social media live updates during the celebration. We captured and shared engaging IG Stories, providing real-time updates and behind-the-scenes shots. 

We also shot and edited event highlight videos that encapsulated the essence of the two-day celebration, including interview videos with parents of beneficiaries, whose heartfelt testimonials highlighted the vital role of RMHC for families during challenging times. 

Our collaboration with RMHC Malaysia for this momentous occasion was both inspiring and fulfilling. We are proud to have played a part in celebrating RMHC’s legacy and contributing to an event that not only honoured past achievements but also set the stage for future endeavors aimed at supporting children and families in need.