Rugi Tau 26 Aug 2024 Rugi Tau Rugi Tau is one of the mini series we worked on for McDonald’s! Our mission was clear: increase app downloads and usage among the younger generation. We created 6 short skits + 1 teaser revolving around the theme of ‘Regret’, where 2 guys compete to win over their crush. The one who uses the app emerges as the winner, capturing the affections of his dream girl while his rival has to move on with regret. This series combines humour and romance while highlighting the app's convenience and appeal, making it a campaign that's hard to forget.
