L’Oréal Malaysia – Managing sales via Messenger during a Facebook Live event

01 May 2021

SUCCESS STORY

The luxe division of the skincare company held a 12-hour virtual beauty festival on Facebook Live and used conversational commerce via Messenger to bring in one month’s worth of online sales in 24 hours.

Over 17,000
chats in 24 hours
2.6 million
people reached
12%
post engagement rate
4X
increase in sales compared to daily average
THEIR STORY

Cosmetics empire
Founded in 1909 in France, L’Oréal has become the world’s largest beauty and personal care company with a portfolio of over 50 brands. Its luxe division includes many makeup and skincare brands that are especially popular in Malaysia.