L’Oréal Malaysia – Managing sales via Messenger during a Facebook Live event
01 May 2021
The luxe division of the skincare company held a 12-hour virtual beauty festival on Facebook Live and used conversational commerce via Messenger to bring in one month’s worth of online sales in 24 hours.
chats in 24 hours
post engagement rate
increase in sales compared to daily average
Founded in 1909 in France, L’Oréal has become the world’s largest beauty and personal care company with a portfolio of over 50 brands. Its luxe division includes many makeup and skincare brands that are especially popular in Malaysia.